About
Hi, I'm Matt. When I was seven, I used to watch interviews with the LEGO designers on LEGO.com so I could learn from their design process and how they thought about building LEGO. I thought it was the coolest thing ever. I also couldn't understand how the kids around me could be having fun when they were building LEGO that clearly sucked so bad. How can you be having fun when what you've built is so ugly and stupid? Anyway, I've mostly grown out of that. I also haven't played with LEGO much since I was about 11.
When I was 12, I thought it would be funny to break a game of broken telephone in class. I chose a random name, the first one that came to mind, and made a joke about them. Eventually the message came back around and I found out the real, living Jack happened to be in the class. He did not find my joke funny, to say the least. It was very embarrassing. There's no point to this story at all. I just thought you'd find it funny.
Nowadays, I run a company called OutsourceThink, where I help teams understand and improve how they use AI. I set up AI workflows and context systems, aka company brains, that get better over time. I also have a LinkedIn social-selling SaaS, which I am not supporting right now.
Until I can put more investment and time into it, I suggest spending the $60 to $400 a month on competing products. I'll tell you when mine is better, that's for sure.
I'm based in Cape Town, South Africa, and I'm so happy to have met so many talented, hilarious, cracked engineers on my journey into AI positioning, strategy, and engineering.
I gave up coffee on August 25, 2026. A massive, monumental moment in my life. Just joking. Not really. I've since replaced it with mesquite, and it actually tastes pretty good.
So, if you're down to have a coffee or mesquite, contact me. Oh, I was also running a YouTube channel. I want to start that up again and do more with it. I occasionally write on my blog and send a newsletter too, so it'd be cool if you joined and learned what's going on inside the minds of Cape Town's startup and tech community.
Values
P.S. Sharing your values is not cringe. In fact, I think it's one of the most important pages on any website.
Sure, we might all be out to make money to some degree. We all need to put food on the table.
But if I stumble across a site that has corporate fluff cringe values - would I rather deal with you or someone else who is more intentional about why they do what they do? No brainer for me.
Simplicity
Be suprisingly thoughtful & delicate in taking the complex and making it simple.
Community
Community always, always comes first. This means taking the time to listen, hear and consider every single person who helps us and that we help too.
Delightful
BUILD DELIGHTFUL THINGS 🌺
Create, teach, and work in public
A quote from Nathan Barry (founder of kit.com): "Create every day, teach everything you know, and work in public."